Inala Money: Rebranding Financial Wellness
THE CHALLENGE:
Inala Money, a South African financial wellness company, came to us with a logo and brand identity that didn’t quite align with their core values and vision. Their mission to help individuals overcome debt and achieve financial stability needed a brand that would communicate trust, empowerment, and hope. They sought a creative partner who could reimagine their brand identity and give it the visual appeal and messaging it needed to truly represent their vision.
THE APPROACH:
We collaborated closely with the Inala Money team to dive deep into their ethos, understanding their commitment to transforming lives through financial wellness. Our creative team then worked to design a brand that was not only visually striking but also deeply connected to Inala Money’s values of trust, support, and empowerment. Once the brand development was complete, we rolled out a suite of collateral, including posters, brochures, and presentations for both internal and client-facing use.
THE RESULTS:
A refreshed visual identity that speaks directly to Inala Money’s mission of financial empowerment and wellness.
A cohesive suite of materials, from brochures to posters, that ensures consistency and clarity in communication.
High-impact presentations, enhancing Inala Money’s professional presence in the market.
